Despite benefiting from the lucrative sales of games on iOS and Android, neither Google nor Apple has done much to improve the experience of finding them or enticing developers to make exclusive games for their platforms. The timing is key for Microsoft, it’s long tried to bring its Game Pass subscription service to iOS and Android through a native application, and the changes the EU’s Digital Markets Act will force on iOS and Android could be perfect for swooping in with an enticing alternative way to get mobile games.īut a hypothetical “Xbox App Store” would be about more than smuggling in Game Pass. Competition and Markets Authority’s review of the Activision Blizzard acquisition.
The company's plans to compete directly with Google and Apple on app distribution have been known since the fall of 2022, dug up as part of the U.K.
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